Recently ICS was contracted to provide a unique digital signage solution for UMPQUA Bank in downtown San Francisco. This new facility was to have state of the art interaction for their customers while trying to keep it energy efficient. What they wanted to do was provide a personal connection, not only from their visible personnel to the customers, but also to the “behind the scenes” executives. This was accomplished through a series of displays placed throughout the space.
With a window façade facing the street, 3 NEC displays were used to allow for independent content to be broadcast to each. If they wanted to show company profiles, local news, or information on the facilities, all of that could be managed in house with their content creation team. This type of signage has become more common place in store front applications to draw attention to what things can be possible inside.
As had been mentioned, the focus was interactivity; however, there was also a desire for energy efficiency. With 12 NEC displays and 6 NEC projectors running throughout the day a fair amount of energy was being used. To curtail this energy consumption to peak traffic times and conserve energy when viewers were scarcer, the Crestron control system installed was set up with a schedule to only have the displays running at optimal times.
www.ics-integration.com
408-491-6000
UMPQUA, with the help of Charles M. Salter Associates, went above and beyond a standard signage 
application by the use of 2 interactive digital signage walls. As opposed to having someone develop content for them that cycles continuously throughout the day, UMPQUA will be developing specialized content to be displayed on these walls. When no one is standing in front of the displays, they can be showing things like local news, headlines, weather, the UMPQUA twitter feed or other static types of content. As soon as someone steps up to these displays motion sensors will trigger the interactive content to appear. At this point any potential customer will have the ability to peruse the personal profiles of employees, the history of the business, and graphical representations of the services offered. During non-business hours, one of these video walls can even be used as a presentation wall for training employees or displaying specialized content for high profile clients.
The crowning jewel in this application might be the most subtle portion of the job. Within the windows to the street, UMPQUA BANK is written in frosted glass. Hidden away inside the building is a series of 6 NEC projectors that have been edge blended together to project directly onto the store front glass. This means that throughout the day the UMPQUA BANK logo can change colors or even have streaming patters flow across it essentially drawing attention to the logo and enticing curious people to come inside.
application by the use of 2 interactive digital signage walls. As opposed to having someone develop content for them that cycles continuously throughout the day, UMPQUA will be developing specialized content to be displayed on these walls. When no one is standing in front of the displays, they can be showing things like local news, headlines, weather, the UMPQUA twitter feed or other static types of content. As soon as someone steps up to these displays motion sensors will trigger the interactive content to appear. At this point any potential customer will have the ability to peruse the personal profiles of employees, the history of the business, and graphical representations of the services offered. During non-business hours, one of these video walls can even be used as a presentation wall for training employees or displaying specialized content for high profile clients.The crowning jewel in this application might be the most subtle portion of the job. Within the windows to the street, UMPQUA BANK is written in frosted glass. Hidden away inside the building is a series of 6 NEC projectors that have been edge blended together to project directly onto the store front glass. This means that throughout the day the UMPQUA BANK logo can change colors or even have streaming patters flow across it essentially drawing attention to the logo and enticing curious people to come inside.As had been mentioned, the focus was interactivity; however, there was also a desire for energy efficiency. With 12 NEC displays and 6 NEC projectors running throughout the day a fair amount of energy was being used. To curtail this energy consumption to peak traffic times and conserve energy when viewers were scarcer, the Crestron control system installed was set up with a schedule to only have the displays running at optimal times.
To find out more about how we can use this and other available interactive technologies for your business, reach out to us and we can see how to achieve your current business needs and goals.
Photo of people interacting with the touch screen display taken from sfgate.com article:
www.ics-integration.com
408-491-6000
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